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Press Releases

Mesa Waste Offers "David vs Goliath" Web Presence to Portable Restroom Industry

Mesa Waste is proud to announce a new site that provides a strong web presence for the under-represented small to medium sized portable toilet rental companies throughout the country. Historically, search engine results have been dominated by the handful of portable restroom rental companies with the financial resources to pay big money for their web sites. Mesa Waste's industry specific portable restroom rental web site levels the field by providing a one-stop site from which a toilet rental customer can request quotes from multiple restroom rental companies, whether the customer's search is for porta potties or portable restroom trailers. For a nominal monthly fee, member toilet rental companies can do away with a need for web site development while offering industry guideline information to portable toilet customers and providing links to related informational sites.

Mesa Waste was started by 3 individuals. Their focus on a cost-effective advertising strategy has resulted in a solution that will have a positive impact throughout the portable toilet industry. Their combined experience provides a strong foundation from which to offer an expanding array of services to the portable restroom rental industry for years to come.

Jay James started in the family septic pumping and toilet rental business right out of high school. At 18, he bought his first 60 portable toilets and went into business for himself. Over the last 30 years, he has developed a solid reputation within the portable toilet industry for his quality of service and extensive knowledge of the sanitation field. Jay has been known to travel great distances to provide services during natural disasters. As a result, his was one of the first companies contacted by disaster response teams during the aftermath of Hurricane Katrina. He has first hand knowledge of the costs associated with the portable toilet industry, and is particularly interested in strategies that minimize advertising costs.

As Contracts and Business Administrator for Far West Sanitation and Storage, Sharon Larry developed a comprehensive understanding of the industry practices and compliance issues that impact portable restroom companies. As a contractor for Ritam Technologies, she trained businesses throughout the country in the use of the Summit suite of software programs, one of a handful of programs designed specifically for the portable sanitation industry. Sharon is well versed in developing digital offices that allow business owners to cost-effectively run their companies from anywhere in the world and is known for assisting companies experiencing rapid growth in developing internal systems that significantly increase efficiency.

Todd Shell is a newcomer to the world of porta-potties. In 1984, he was #1 draft choice (24th player selected overall) for the San Francisco 49ers. During his tenure as a 49ers Outside Linebacker he collected two SuperBowl rings. As Defensive Coordinator for the Arizona Rattlers, he assisted the team in becoming 1994 Arena Football World Champions. While Head Coach for the San Jose Sabercats, he led this first expansion team in AFL history to win 1995 Division Championship. In 1998, Todd retired from football to work with various wall street based capital investment groups. He came out of retirement, however, to become Head Coach for the New York Dragons. In 2003, he was named Arena Football League Coach of the Year and led the team to become 2003 and 2004 Eastern Division Champions. In 2005, he began seeking other avenues in which to apply his leadership skills. As the owner of Citrus Heights Farms in Mesa, AZ, he performs the function of General Manager/Director of Operations. He became interested in the portable restroom industry in 2006, and, since then, has actively applied his management acumen to the business of portable toilet rentals.

Mesa Waste looks forward to a long and rewarding relationship with the "Davids" of the portable toilet rental industry.

How Many Pumper Truck Drivers Does It Take To Change A Light Bulb?

Answer: What light bulb? Inside lighting has posed a problem to the portable sanitation industries for decades. A small sampling of scenarios where inside lighting would benefit those using porta-potties without sunlight are:

• Refinery shutdowns
• Highway road crews
• Emergency response teams
• Disaster relief
• Rock concerts
• Campgrounds

It won't be news to anyone in the portable restroom industry that a simple, cost-effective lighting source is virtually non-existent. I was still surprised at the lack of information about this issue on the internet. After several calls to portable light manufacturers, Tech Support at one company probably summed it up best by saying, "You've hit a technological brick wall." It would appear so.

However, a solution may be on the horizon in the form of LED technology. The SYLVANIA DOT-ItŪ Dragon light, for example, currently retails for less than $10.00 at stores like Autozone, Linens-n-Things, and Lowes. It lasts up to 60 hours on 3 AAA batteries and will stick to practically any surface (including plastic).

Although the DOT-ItŪ could be perfect for use inside special event toilet rentals, I wouldn't give it a 1 in 100 chance of lasting a day on a construction site. The good news is, SYLVANIA has expressed an interest in exploring the development of an industrial version. Anyone with input is invited to contact Constance Pineault, Product Marketing Manager for their Consumer Luminaires Product Line, 978-750-2507 (constance.pineault@sylvania.com).

I can almost hear it now - the "CANTSMASH-it" coming to a store near you. We'll keep you posted.

A Different Playing Field

During a recent conversation with retired 49er, Todd Shell, I confessed that he was considerably more astute than my image of the average football player. His response was, "Although I've seen football players do dumb things, I've never met a dumb football player." He went on to explain that a defense player must know 120 plays when he walks onto the field and be able to identify a play from the movement of his team mates. It can change up to 9 times before the snap -- and will invariably change while the ball is in play. This obviously requires mental agility and makes the likes of Joe Montana and Ronnie Lott seem more representative of the norm than the exception.

Shell, for example, went on to spend several very successful years coaching arena football. As Defensive Coordinator for the Arizona Rattlers, he assisted the team in becoming 1994 Arena Football World Champions. While Head Coach for the San Jose Sabercats, he led this first expansion team in AFL history to win 1995 Division Championship. In 1998, he retired from football to work with various wall street based capital investment groups. He came out of retirement, however, to become Head Coach for the New York Dragons. In 2003, he was named Arena Football League Coach of the Year and led the team to become 2003 and 2004 Eastern Division Champions.

Throughout the late '80s, under the tutelage of the great Bill Walsh, Shell came away with considerably more than 2 Superbowl rings. He was able to absorb first-hand the strategies laid out in Walsh's The Winning Edge. In Shell's words, the book is a "must-read for anyone starting a cutting edge business."

Mesa Waste, his most recent business venture is exactly that. The company offers a web site that comes up in natural searches as one of the first 5 ranked (the position is expected to hit 1 or 2 within the next month or so - and to stay there). Membership on the website will be available to portable sanitation companies for just a few dollars per month. This will conceivably do away with the need for individual companies in the industry to develop their own websites -- and level the playing field by providing the same access to customers as is currently enjoyed by only national and mult-national companies.

It will be interesting to see how Shell's football strategy translates onto the internet. I, for one, am convinced he's got what it takes to pull it off.

California Toilet Rental Customers Are Given Instant Access to Local Service Providers

Mesawasteservices.com has launched an innovative, user-friendly web site from which customers seeking California portable toilet rental services can review company profiles and request multiple quotes by simply selecting the appropriate city. At a mere $10 per city, the site allows portable restroom service providers to control the cities under which the customer's search will find them. In addition to its ease of use, the site provides ample space for service providers to market themselves to customers with varying and specific requirements. This is particularly relevant in California, which is home to a wide range portable sanitation customers, from the US Forest Service, the US military, the US Department of Transportation, to the oil industry, the construction industry, utility companies, disaster response teams, and local sponsored street fairs and events, school districts, park districts, campgrounds, golf courses, dude ranches, rock concert venues, sports venues, racetracks, marinas, caterers, wedding planners . the list is virtually endless.

As with most industries, portable toilet customers increasingly use the internet to locate California portable restroom companies. Unfortunately, the prohibitive cost of developing a web presence has resulted in severe underrepresentation of many existing small and medium sized companies. Mesawasteservices.com bridges that gap. Service providers can now do away with web site development completely while offering industry guideline information and providing helpful links to related informational sites. The customer benefits from a larger vendor pool that is truly representative of the portable sanitation industry.

This restroom rental web site is the brainchild of three individuals, Todd Shell (yes, that Todd Shell, retired Outside Linebacker for the 49ers with 2 Superbowl rings to prove it), Jay James (who bought his first 60 units at the tender age of 18), and Sharon Larry (who is yet to find two porta potty companies with the same business model). Their combined industry experience provides a strong foundation from which to offer services that address the needs of the portable restroom rental industry.

Jay James grew up in the septic pumping industry. At 18, he went into business for himself. He enjoys a solid reputation for his extensive knowledge about the sanitation industry and his quality of service. Jay's insistence on finding strategies to minimize the high cost of advertising was the catalyst for the discussions leading to development of the web site. He is looking forward to getting feedback from companies that increase sales while decreasing advertising costs. In Jay's eye, it will be "poetic justice for the little guy."

20 years ago, Sharon Larry could not have imagined that she would find her niche in the portable toilet industry. She cut her teeth in the Bay Area where she was required to accompany the San Francisco route driver for one shift. She learned more in that eight hours of riding up and down the hills throughout the city than she ever could have sitting behind her desk. In one fell swoop, she developed an unwavering respect for those individuals with the stomach to do the work. In recent years, as an industry consultant, she has had the opportunity to see first-hand the operations of a variety of portable restroom companies throughout the country. This has provided her with a unique perspective on various challenges facing the portable sanitation industry as a whole.

Mesa Waste fully expects its web site to open up new income streams for thousands of portable toilet companies across the country. The company is currently focusing on getting the word out in California. For those asking the question, "Why should my company advertise with Mesa Waste Services?" Because increased web presence equals increased sales -- period.

New Portable Sanitation Web Site in Sync with Illinois Lawmakers

An amendment to the Private Sewage Disposal Licensing Act has cleared both Houses of the Illinois 95th General Assembly. Under the Act, licenses to pump, haul and dispose of waste from portable toilets were previously issued to individuals. The new provision shifts the licensing and qualification requirements to portable sanitation companies. Employees who maintain .portable toilets and portable, potable handwashing units. will be issued a Portable Sanitation Technician Certificate of Registration after completing a Certification Program as established by the Illinois Department of Public Health. In addition to pumping, hauling and disposing of waste, Technicians will also be certified in cleaning, sanitizing, and maintaining the units. Compliance with the new law will be required within six months of its enactment.

One wonders if six months will prove to be enough time in which to implement such a large change to the current system. The Health Department will need to develop guidelines for both the Technician Certification Program and Licensing requirements for portable toilet companies. Once developed, the Department will need to quickly disseminate the information. Many companies will then be scrambling to produce documentation that meets the qualification requirements, such as safety manuals, spill clean-up procedures, etc.

A newly launched web site, mesawasteservices.com, may prove to be useful during this critical transition period. The site.s primary function is to serve as an advertising portal for the portable sanitation industry, providing the customer with a simple process for receiving quotes from multiple companies. However, the web designers have built into the site the ability to post information and provide links on a state-by-state basis. A link to the Health Department.s web site, for example, would substantially increase its ability to get the word out quickly to porta potty companies throughout Illinois. Another feature of the site is a simple check box area on each info page where the customer can quickly see a company's certification status and established programs. This could prove to be a timely web site launch, indeed.

Portable Toilet Rental Service in Ohio is Easier Than Ever for Customers & Porta Potty Distributors Alike

Mesa Waste Services has launched a new web site, mesawasteservices.com, that caters specifically to the portable sanitation industry. A customer can now request multiple quotes from local service providers anywhere in the U.S. with the mere click of a mouse. The site also provides useful customer information.

For example, multiple recalls of produce due to bacterial outbreaks over the last year have resulted in serious scrutiny of the sanitary conditions under which agricultural laborers work throughout the US. Many States, including Ohio, already have comprehensive programs that legislate the working conditions of field workers. However, porta pottys will probably become a hot topic in the legislature in the next few months.

The portable sanitation industry has a long history of developing products in response to regulations set by the federal and state governments. When portable toilets were mandated for field workers, the industry ramped up production. Production of wheelchair accessible and ADA compliant units was the industry.s answer to the Americans with Disabilities Act. The increased number of women working in the construction trades resulted in production of lockable units. More recently, OSHA requirements for separate handwash facilities saw the production a wide selection of washstations from almost every portable toilet manufacturer in the world.

It seems the industry has now grown to the point where regulatory changes can be anticipated. Many manufacturers currently produce containment trays that are designed to be placed under the portable unit. This contains any run-off while the unit is being serviced and the technician simply sucks it into the pump truck and disposes of it with the rest of the waste. Mesa Waste predicts the next regulatory wave is going to be containment trays. When it's time to order, we'll be ready to put you in touch with the best service providers in your area.

New Portable Sanitation Web Site Facilitates Florida Special Event Code Compliance

Mesawasteservices.com has launched a new web site from which Special Events Organizers can quickly find multiple Code compliant portable restroom service providers. The Florida Bureau of Onsite Sewage home page states, 'Our vision is to make the Florida onsite sewage program a model for the nation using research as the cornerstone to develop scientific standards.' This mission is evident throughout the 64E-6 Florida Administrative Code which became effective 9/24/07.

Beginning at page 27, 64E-6.0101 Portable Restrooms and Portable or Stationary Holding Tanks, you can read 3 pages of the most comprehensive regulatory requirements this author has seen. As an example, the Code exceeds Federal Occupational Safety and Health Administration (OSHA) requirements for a minimum of 20 people per unit with once per week service by following the guidelines set forth by the American National Standards Institute (ANSI) of 10 people per unit.

Special Events requirements are quite detailed. Where other State Codes have general statements about providing adequate temporary facilities for special events, the Florida Code includes a chart which specifies the number of units required based on the number of people expected and the length of time over which the event occurs. It also specifies that special event units must be cleaned at least once daily, and the organizer is obliged to provide the local sanitation district with a copy of a contract with a portable restroom service provider at least 24 hours before the event.

The fines for noncompliance can be very costly. Following is an excerpt from the Instructions for Completing Citation for Violation Onsite Sewage Program/Sanitary Nuisance:

Part 6. ... An order of correction and an order to pay a fine may both be imposed. Enter the amount of the fine being imposed for the violations listed in Part 1. In no event shall the fine imposed by a citation exceed $500 for each violation. Each day a violation exists constitutes a separate violation for which a citation may be issued (s. 381.0065(5), FS). Fines shall be assessed from the date of the initial notice of violation. ...

This Code has some teeth.

The mesawasteservices.com website provides special events organizers with a simple means for complying with the Florida Code requirement of providing a copy of a contract, as well as fast access to multiple Code compliant portable toilet companies. Mesa Waste Services fully expects to become the number one .go to. Florida website for Special Event Planning.